Rentecarlo is a B2C sharing economy startup in the car rental industry.
Users could rent cars from their neighbours in a cheaper and more convenient way and car owners could rent out their cars, earning money while not using it.
My role:
- Product Management: in-product growth strategies implementation following AAARR metrics, customer funnel optimisation.
- Head of acquisition: planning and execution of acquisition strategies using paid social (Facebook, Twitter), paid search (Google Adwords), events, online partnerships and email campaigns
- -Social media & Content strategies: planning and execution of campaigns and content strategy, lead the content creation team and implementation of community management strategies across multiple channels (Facebook, Twitter, Linkedin, Google+, Vimeo, Instagram).
- Community management: community building using social media channels, content strategy, community contests and ambassadors strategies
alessiacamera 