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alessiacamera

London-based Digital Strategist & Startup Consultant

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Rentecarlo

Business Planning Projects

Rentecarlo is a B2C sharing economy startup in the car rental industry.
Users could rent cars from their neighbours in a cheaper and more convenient way and car owners could rent out their cars, earning money while not using it.

My role:

  • Product Management: in-product growth strategies implementation following AAARR metrics, customer funnel optimisation.
  • Head of acquisition: planning and execution of acquisition strategies using paid social (Facebook, Twitter), paid search (Google Adwords), events, online partnerships and email campaigns
  • -Social media & Content strategies: planning and execution of campaigns and content strategy, lead the content creation team and implementation of community management strategies across multiple channels (Facebook, Twitter, Linkedin, Google+, Vimeo, Instagram).
  • Community management: community building using social media channels, content strategy, community contests and ambassadors strategies

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