Cargopooling is an online marketplace for shipping services, aiming to connect people with transporters maximizing their load, time and costs. Individuals and businesses post items they need shipped in a variety of categories, including auto transport, boat shipping, moving services, and the transport of heavy industrial equipment.
Being an Italian startup with an international approach, I helped the team with the following services:
- Web Site SEO analysis & optimisation
- Branding Strategy & Corporate Video content strategy
- Social Media Strategy: planning and execution (Facebook, Twitter, YouTube)
- Digital PR
- Business Plan
I also helped them understanding their users with email campaigns and persona analysis.